mm studio

Press Office (not your average PR…
The contemporary one),
Digital PR, Event
& special project Management
and Talent Management

MM STUDIO S.R.L.Via Bartolomeo Eustachi 7 – 20129 Milano (MI) C.F. e P. IVA 11601460964 | REA: MI-2613690 | Capitale sociale 10.000 euro i.v. soggetta a direzione e coordinamento da parte di MM OFFICINE S.R.L.


MM STUDIO S.R.L.Via Bartolomeo Eustachi 7 – 20129 Milano (MI)
C.F. e P. IVA 11601460964 | REA: MI-2613690 | Capitale sociale 10.000 euro i.v.
soggetta a direzione e coordinamento da parte di MM OFFICINE S.R.L.

Info +

Press Office (not your average PR…
The contemporary one),
Digital PR, Event & special project Management and Talent Management.

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As an agency that focuses on providing clients with all-around communication consulting, the opportunity to follow up on the production of special projects, which therefore deviate from the normal activities of a pr agency, arises more and more often. Special projects can be expected on specific occasions such as the launch of a new product, fashion or design week. This category mainly includes events, every aspect of which we take care of, from the choice of suppliers to the set-up.

Edicola EspressOh.

For the launch of the foundation OhMyGlow of the indie beauty brand Espressoh we chose the newsstand of Piazza XXIV Maggio in Milan and the newsstand Erno in Rome. We gave temporary shops a totally new concept and image. To tell the new product to our stakeholders – journalists, Kol and influencers, we chose to produce a publication similar to a newspaper, and, consequently, the idea of supporting us for the launch at some newsstands set up for the occasion came naturally. Natural but not at all obvious, so much so that the operation has become a case history of great success and has also been replicated by several brands in the industry and not. Through media relations and digital pr activities we have narrated and documented everything on various platforms and social profiles and on national online and offline newspapers.
Work: Production Press – office Digital PR

Pietro Terzini x Davines

For the launch of the foundation OhMyGlow of the indie beauty brand Espressoh we chose the newsstand of Piazza XXIV Maggio in Milan and the newsstand Erno in Rome. We gave temporary shops a totally new concept and image. To tell the new product to our stakeholders – journalists, Kol and influencers, we chose to produce a publication similar to a newspaper, and, consequently, the idea of supporting us for the launch at some newsstands set up for the occasion came naturally. Natural but not at all obvious, so much so that the operation has become a case history of great success and has also been replicated by several brands in the industry and not. Through media relations and digital pr activities we have narrated and documented everything on various platforms and social profiles and on national online and offline newspapers.
Work: Art direction – Production – Press office – Digital PR – Social content – Production

Be My Guest

For one month during Milan Design Week, we rented the Brera Design Apartment, a very Milanese and sought-after multifunctional apartment/space in the heart of the historical district Brera, and transformed it into the apartment of the imaginary “Sciuramaria.” The “Sciuramaria,” a lively middle-aged Milanese lady, was the ploy we devised to host a temporary exhibition of selected Italian and European design brands inside the apartment. The exhibition was dedicated only to insiders and could only be accessed by invitation and through a secret word previously communicated. It was specifically a public relations effort in which we gave the various brands significant visibility in kol, rather than in the media.
Work: Art direction – Production – PR – Digital PR

Progetto EROC @ Davines Village

To strengthen the Davines community by enhancing its activities of transparency, sustainability and resposibility towards environmental protection, we invited a dozen talent/content creators to visit Davines Village, the company’s almost entirely energy self-sufficient headquarters in Parma, Italy. The focus of the experience was to delve into the role of EROC-the regenerative organic farming field owned by Davines in which the ingredients behind their products are grown, followed by lunch in the company’s enchanting secret garden. To cap off the day, the influencers involved in the experience had the opportunity to test Davines products firsthand, either through a short lecture on their preparation and composition or through treatments designed specifically for the needs of their hair.
Work: Production – Digital PR

Ahu Studio @ Alcova 2023

During Alcova 2023, Ahu Studio, a design duo founded by Eda and Mevce, exhibited a selection of one-of-a-kind pieces from their new range in an unexpected setting full of historical significance. Their objects entered into an active relationship with the context of the abandoned Porta Vittoria slaughterhouse in which they were displayed. The new series of Tepsi objects, born from the sculptural elements of their furniture, was a continuation of the Modern Heirlooms collection. To create a bridge between beauty and functionality, the segments of the pieces were formed by different masters and then assembled into a single piece, conveying the different knowledge and techniques of each craftsman. During the exhibition, we had the opportunity to introduce the designers and objects to several industry and non-industry journalists and various notable personalities in the design industry.
Work: Production – Press office – Digital PR

Brita Design Week 2023

On the occasion of Milan Design Week 2023, we brought to life the “Redesign your future!” project by BRITA, a leading company in drinking water treatment. In a prestigious location such as the Fondazione Catella and through the partnership with Isola Design Festival, we made the Earth’s most precious resource, water, the protagonist of a unique event that, in addition to showcasing the company’s new image and presenting all its product offerings, brought a strong message of awareness and culture to sustainability, with an eye to the needs of the market and more conscious consumers. Also among the most interesting moments of exchange were the DIDAYSTalks – Design Week Edition powered by BRITA and in collaboration with the Digital Innovation Days brand.
Work: Production – PR – Digital PR

Vilhelm Parfumerie special seeding

In celebration of Father’s Day, we made a careful selection of influencer-dad profiles to whom we sent the special perfume from Villhelm Parfumerie, a haute perfumery brand with New York roots whose fragrances are created in Paris, France, with renowned French perfumers Jérôme Épinette, Bertrand Duchaufour and Marc-Antoine Corticchiato. The designed packaging, featuring Vilhelm’s iconic yellow-colored packaging emblem, was complemented by a small bottle of Americano and a specially crafted thank-you note explaining the fragrance’s features, such as whiskey and bitter orange.
Work: Production – PR – Digital PR Art Direction

The Garden special guerrilla

To promote and communicate the opening of The Garden, an exclusive studio specialized in the Gyrotonic and Yoga method in Piazza 5 Giornate in Milan, we created a guerrilla through Greengraffiti® paintings, placed in strategic points of the city. The graffiti featured the pay-off of the concept and a reference to the wellness reality’s instagram page.
Work: Art direction – Production – Media Relations – Digital PR

Innocent Tanto di cappellino campaign

A project designed to warm the spirits, and more. To amplify our client innocent’s “Tanto di Cappellino” campaign, we organized a guerrilla marketing activity for which we replicated the campaign’s woolen caps in a maxi version and used them to dress up the street bunting in a high-visibility area of Milan, Pta Genova – Navigli. Through media relations and digital pr activities we documented the whole thing on various social platforms and profiles and in national online and offline newspapers. The operation attracted great attention from both the public and the press, making it a successful case history for the firm and the brand.
Work: Art Direction – Production – Media Relations – Digital PR

Barberino’s x Peaky Blinders

To promote the Barberino’s barber shop chain’s new collection, Barberino x Peaky Blinders, on the occasion of the release of the latest season of the Netflix series, we devised a flash mob with costumed actors handing out specially created newspapers in which a keyword related to the series was hidden. The keyword became a discount code to be used in the salons. We also took care of the production of content that the brand then used on its social channels: we “embellished” some monuments in the MIlano area with Barberin’os products for Peaky Blinders to recreate the atmosphere of the 1920s. Finally, we were in charge of organizing an event dedicated to the brand’s clients, journalists, infleuncers and KOLs in a famous Milanese speakeasy.
Work: Art Direction – Production – Digital PR

Agee scouted by Lil Milan launch

In April 2022, we launched Agee scouted by Lil Milan, a vintage gold and gemstone jewelry brand, a spin off of the Lil Milan brand, a longtime client of mm Studio. To mark the occasion, we held a cocktail party with influencers and press. Passage catering offered the concept of champagne and chips, and the evening was enlivened by a DJ set. As an integral part of the set-up, the installation by La Fiorellaia stood out. Thanks to the guests’ varied interactions on social media, the evening, and consequently the new brand, was a great success and visibility on social media.
Work: Production – Set-up – PR – Digital PR

Barberino's x Peaky Blinders

To promote the Barberino’s barber shop chain’s new collection, Barberino x Peaky Blinders, on the occasion of the release of the latest season of the Netflix series, we devised a flash mob with costumed actors handing out specially created newspapers in which a keyword related to the series was hidden. The keyword became a discount code to be used in the salons. We also took care of the production of content that the brand then used on its social channels: we “embellished” some monuments in the MIlano area with Barberin’os products for Peaky Blinders to recreate the atmosphere of the 1920s. Finally, we were in charge of organizing an event dedicated to the brand’s clients, journalists, infleuncers and KOLs in a famous Milanese speakeasy.
Work: Art Direction – Production – Digital PR

​​At mm studio we manage talent in an organic and interconnected way. Our role is not only to coordinate the relationship with brands, but also to support talents in the development of their personal projects. Talent Management has become an integral part of our business and we believe it is the best tool to create authentic and engaging collaborations that are always tailored to maximise the value of brands and their products.

The talents we manage deal with different topics: from fashion to fitness, from food to beauty.

Rockandfiocc

Name: Giulia Torelli
Social: @rockandfiocc 
Followers: 224k 

Born in Parma on 13 November 1987, under the zodiac sign of Scorpio.
If one wanted to describe Giulia in a single concept it would be closet organiser, but the truth is that Giulia is an explosion of energy that cannot be reduced to a single activity. In 2009 she founded her blog rockandfiocc where she tells her life story and gives advice on fashion, beauty, books, cinema and much more.

Main character of this reel is the new Dior Beauty counter at Rinascente in Milan to discover the new perfumes and bijoux
Autumn outfits powered by Plan C’s beautiful garments
Every step is a step forward’ is the concept of Calzedonia’s campaign in which Rockandfiocc talked about the development of his career.

Amilanopuoi

Name: Francesca Noè
Social:  @amilanopuoi
Followers: 106k 

A Milano puoi is a digital project aimed at enhancing the Milanese territory. Founded in 2016 by Francesca Noè, it now counts on an editorial staff of 12 people and a weekly update of the web magazine on transversal topics revolving around the best of our city – Food from restaurants to shops to services with a focus on Made in Italy and sustainability. 

Amilanopuoi took part in the launch campaign of Xiaomi’s new 13T series smartphone, reporting on the many faces of Milan
Experience at Villa Necchi Campiglio during which Amilanopuoi discovered the secrets that inspired Nespresso’s Collezione Ispirazione Italiana Milano.
Mini guide on how best to spend the warm months in Milan, always protected by Collistar’s Hypersensitive Skin Line.

Rockandfiocc

Nome: Giulia Torelli
Followers: 224k
Born in Parma on 13 November 1987, under the zodiac sign of Scorpio. If one wanted to describe Giulia in a single concept it would be closet organiser, but the truth is that Giulia is an explosion of energy that cannot be reduced to a single activity. In 2009 she founded her blog rockandfiocc where she tells her life story and gives advice on fashion, beauty, books, cinema and much more.

Gynepraio

Nome: Valeria Fioretta
Social: @gynepraio
Followers: 46.4k
Valeria Fioretta lives in Turin and since 2013 has been writing her personal blog Gynepraio in which she talks about the things that interest her most: people, feelings and culture. After 15 years in the marketing department of companies in the food, cosmetics, wellness and design sectors, since 2019 she has been freelancing and working as a consultant, trainer and author of books and podcasts. Alongside these activities, she works as a creator, favouring brands or institutions that she appreciates and whose values she shares.
  • Gynepraio x Intesa Sanpaolo

    This reel has been realised in collaboration with Intesa San Paolo to easily approach the topic of family economy and savings, dispelling myths and monitoring their movements.

  • Gynepraio x Abbonamento Musei Piemonte

    Discover Aosta in the company of Abbonamento Musei: the card that allows free and unlimited admission for one year to dozens of museums and exhibitions in Piedmont, Valle d'Aosta and Lombardy.

  • Gynepraio x Blackie Edizioni

    Blackie Editions offers for the first time a kids' holiday notebook with games of observation and cunning, trivia and general culture.

Sara Compagni – PDP Postura Da Paura

Nome: Sara Compagni
Followers: 156k
Paladin of movement is what Sara Compagni likes to call herself. A wellness specialist, in life she deals with health and sports in order to give strength, balance and flexibility to women’s bodies. Posture from Fear is the online site where Sara offers professional programs for working out at home as well as offering psychological insights to start loving sports while having fun.

La Ghey

Nome: La Ghey
Social: @la.ghey
Followers: 131k
La Ghey is the Instagram page that mocks the habits and obsessions of the typical Generation X Milanese. The space tells about an imaginary figure in whom, thanks to the use of the third person singular, anyone can identify with: in fact, the community is very close-knit and participates in the creative process with continuous interactions and food for thought.
  • La Ghey per DoDo

    DoDo colours Porta Venezia together with La ghey, to celebrate Pride month 2023 by bringing the well-known claims of equality and freedom by La ghey to Milano Porta Venezia metro station.

  • La Ghey chez La Torre

    La Ghey x Torre Christmas Dinner, at the Fondazione Prada restaurant. The private dinner was hosted at the restaurant's chef's table, an exclusive and private room that hosted guests in a suggestive atmosphere.

  • La Ghey per Fornasetti

    Breakfast organized in collaboration with the design brand Fornasetti, at the Milano store on Corso Venezia. At this event, it was possible to discover Fornasetti panettoni packaged in the iconic box decorated by the atelier.

Marzia Peragine

Nome: Marzia Peragine
Followers: 32.4k
After working as a freelance stylist for 10 years, she specialized in Beauty Content Creator in Condénast and in 2018 she opened marziaperagine.com, a real container of fashion, beauty, travel and streetstyle. She has a penchant for social especially in the Fashion&Beauty sector: in each creative content she recreates the atmosphere of the editorial narrative taking care of every detail that best enhances the product/service and the meaning that the customer requires of the same.

I Trentenni

Nome: i trentenni
Social: @itrentenni
Followers: 129k
Three friends, six hands and a generation to talk about. I Trentenni is a project created to give voice to all the stories of this generation. Born as a blog community in 2013, it immediately became a reference point for the generation that grew up in the 1990s, achieving success with sketch comedies on Youtube. Today they are also involved in content creation for brands.

Giorgia Turco

Nome: Giorgia Turco
Social: @giorgibop
Followers: 18.2k
Giorgia, 27, Scorpio cusp Libra, after completing a medical degree decided to change her path and devote herself to what until then had only been a great passion: social media. Her activity takes place mainly on her profile giorgibop where she tells about her discoveries in beauty, fashion and lifestyle.

(A VERY SMALL) BEST CLIPPINGS SELECTION

The press office activity communicates the brand and its pillars to the media through press releases and special storytelling activities. We can tailor creative and original press strategies that pique curiosity in our network of contacts in print, broadcast, and digital media.

What we would do for you:
a. Creation of the press kit 
b. One-to-one appointments
c. Interview proposals
d. Press release launches and follow-ups

Work: Amica – Gitti
Work: amica.it – A.Bocca
Work: Donna Moderna – Nuna Lie
Work: elledecor.IT – Lil Milan

Work: haroersbazaar.it – Espressoh

Work: i-d.it – GITTI
Work: Io Donna – Davines
Work: La Repubblica – Espressoh
Work: Maria Claire – Davines
Work: Natural Style Halite – A.Bocca
Work: Vanity Fair – Duvetica
Work: Vanity Fair – Davines
Work: Very Elle – Tu Lize
Work: Vogue Italia – Lil Milan
Work: vogue.it – Vernisse

About

Agency Name:

mm studio

Founder:

Martina Monselli

Services:

Press Office (not your average PR…The contemporary one), Digital PR, Event & special project Management and Talent Management

At mm studio, it’s all about me, and it’s my passion: breathing life into the stories of my clients. It’s the natural evolution of my work. mm studio is made up of young, smart, and inquisitive individuals, and together, we embrace a bold vision. We collaborate with a diverse range of clients, primarily in the fashion, beauty, and lifestyle sectors.

 

We don’t just offer the run-of-the-mill PR services. We break the mold, craft tailored strategies aligned with the ever-evolving contemporary communication landscape, conceive special projects, and expertly manage content creators—all in an organic and interconnected manner.

 

Our philosophy revolves around working with clients we wholeheartedly believe in… and that’s precisely why it always succeeds.

Team

  • Martina
    Founder of mm studio
    Zodiac sign:
    Sagittario
    Favorite song:
    Everlong, Foo Fighter
    Favorite dish:
    Pizza
    Favorite city:
    Rio De Janeiro
    Favorite movie:
    Non ci resta che piangere
    Signature scent:
    Nun, Laboratorio Olfattivo
    Favorite word:
    Palla
  • Camilla
    Senior Press and PR
    Zodiac sign:
    Scorpione
    Favorite song:
    Thinking out loud, Ed Sheeran
    Favorite dish:
    Pasta con scaglie di tartufo
    Favorite city:
    Dubai
    Favorite movie:
    Un'ottima annata
    Signature scent:
    Tom Ford Black Orchid
    Favorite word:
    Karma
  • Caterina
    Senior Press and PR
    Zodiac Sign:
    Sagittario
    Favorite song:
    Dog days are over - Florence + The Machine
    Favorite dish:
    Anolini in brodo
    Favorite city:
    Venezia
    Favorite movie:
    Le ali della libertà
    Signature scent:
    Eau Rose - Diptyque
    Favorite word:
    PAZZESCO
  • Cecilia
    Senior Press and PR
    Zodiac sign:
    Scorpione
    Favorite song:
    Dreams, Fleetwood Mac
    Favorite dish:
    Lasagne al ragù
    Favorite city:
    Tokyo
    Favorite movie:
    Forrest Gump
    Signature scent:
    Acqua di Giò Uomo
    Favorite word:
    Coccole
  • Elena
    Pr Director
    Zodiac sign:
    Cancro
    Favorite song:
    Rebel Rebel, David Bowie
    Favorite dish:
    Tramezzini (uova + asparagi)
    Favorite city:
    New York
    Favorite movie:
    Pretty Woman
    Signature scent:
    Eau Fantasque, Fragonard
    Favorite word:
    Propina
  • Federica
    Intern
    Zodiac sign:
    Gemelli, ascendente Vergine
    Favorite song:
    After Hours
    Favorite dish:
    Pasta alle vongole
    Favorite city:
    Madrid
    Favorite movie:
    How to lose a guy in 10 days
    Signature scent:
    Sì Passione
    Favorite word:
    Leggerezza
  • Gaia
    Digital PR Manager
    Zodiac sign:
    Gemelli
    Favorite song:
    Io che amo solo te, Sergio Endrigo
    Favorite dish:
    Orecchiette al sugo
    Favorite city:
    Ubud, Bal
    Favorite movie:
    Le pagine della nostra vita
    Signature scent:
    L’imperatrice, Dolce&Gabbana
    Favorite word:
    Gentilezza
  • Giulia
    Digital PR Specialist
    Zodiac sign:
    Toro
    Favorite song:
    Take me home, country road - John Denver
    Favorite dish:
    Pasta al pesto della nonna
    Favorite city:
    Roma
    Favorite movie:
    Il talento di mr ripley
    Signature scent:
    Tuberosa Carthusia
    Favorite word:
    Virgola
  • Gloria B
    Junior Producer
    Zodiac sign:
    Capricorno, ascendente gemelli
    Favorite song:
    I lived, OneRepublic
    Favorite dish:
    Cioccolato
    Favorite city:
    Parigi
    Favorite movie:
    Gli Aristogatti
    Signature scent:
    Perla Nera Lancaster
    Favorite word:
    Orangotango
  • Gloria C
    Junior Creative
    Zodiac sign:
    Ariete
    Favorite song:
    Everything I wanted, Billie Eilish
    Favorite dish:
    Cappuccino e brioches
    Favorite city:
    Ibiza
    Favorite movie:
    Spirit, cavallo selvaggio
    Signature scent:
    Uno qualsiasi alla vaniglia
    Favorite word:
    Mannaggia
  • Maria Elena
    Digital PR Specialist
    Zodiac sign:
    Leone (ascendente Saggitario)
    Favorite song:
    Somewhere only we know - Keane
    Favorite dish:
    Patatine Fritte
    Favorite city:
    Gallipoli
    Favorite movie:
    About me
    Signature scent:
    Quello di fiori di camomilla
    Favorite word:
    Marea
  • Sara
    Senior Press and PR
    Zodiac sign:
    Cancro
    Favorite song:
    Young Souls
    Favorite dish:
    Avocado toast
    Favorite city:
    Londra
    Favorite movie:
    Vi presento Joe Black
    Signature scent:
    Juliette has a gun
    Favorite word:
    Voilà
  • Silvia
    Digital PR Specialist
    Zodiac sign:
    Scorpione
    Favorite song:
    Amore disperato, Nada
    Favorite dish:
    Tutto, tranne i formaggi
    Favorite city:
    Nizza, Francia
    Favorite movie:
    Caccia al ladro, Alfred Hitchcock
    Signature scent:
    Fleur de nuit, Fragonard
    Favorite word:
    Sarcasmo
  • Vincenzo
    Junior Press and PR
    Zodiac sign:
    Toro
    Favorite song:
    I Dreamt We Spoke Again
    Favorite dish:
    Pasta con gli scampi
    Favorite city:
    Chicago
    Favorite movie:
    American Beauty
    Signature scent:
    Velvet Desert Oud
    Favorite word:
    Favoloso

Studio

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mm studio

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Address

Via Bartolomeo Eustachi, 7 20129 Milano (MI)

VAT number/Fiscal Code

11601460964

Rea

MI- 2613690

Social Capital

10.000 Euro i.v.

MMSTUDIO S.R.L. subject to management and coordination by MMOFFICINE S.R.L.