In April 2022, we launched Agee scouted by Lil Milan, a vintage gold and gemstone jewelry brand, a spin off of the Lil Milan brand, a longtime client of mm Studio. To mark the occasion, we held a cocktail party with influencers and press. Passage catering offered the concept of champagne and chips, and the evening was enlivened by a DJ set. As an integral part of the set-up, the installation by La Fiorellaia stood out. Thanks to the guests’ varied interactions on social media, the evening, and consequently the new brand, was a great success and visibility on social media.

We proposed to our jewelry client Lil Milan a branding campaign focused on its most iconic product: Boys Tears. A shiny, golden Boys Tears streetcar lit up the central streets of Milan for a week. The line chosen was 1, the most central and elegant, with an iconic retro look. Through digital pr activities we chronicled and documented it on various platforms and social profiles.