mm studio

Agee scouted by Lil Milan launch

In April 2022, we launched Agee scouted by Lil Milan, a vintage gold and gemstone jewelry brand, a spin off of the Lil Milan brand, a longtime client of mm Studio. To mark the occasion, we held a cocktail party with influencers and press. Passage catering offered the concept of champagne and chips, and the evening was enlivened by a DJ set. As an integral part of the set-up, the installation by La Fiorellaia stood out. Thanks to the guests’ varied interactions on social media, the evening, and consequently the new brand, was a great success and visibility on social media.

Work: Production Set-up – PR – Digital PR

Boystears Tram

We proposed to our jewelry client Lil Milan a branding campaign focused on its most iconic product: Boys Tears. A shiny, golden Boys Tears streetcar lit up the central streets of Milan for a week. The line chosen was 1, the most central and elegant, with an iconic retro look. Through digital pr activities we chronicled and documented it on various platforms and social profiles.

Work: Art Direction – Production – Digital PR