Valeria Fioretta lives in Turin and since 2013 has been writing her personal blog Gynepraio in which she talks about the things that interest her most: people, feelings and culture. After 15 years in the marketing department of companies in the food, cosmetics, wellness and design sectors, since 2019 she has been freelancing and working as a consultant, trainer and author of books and podcasts. Alongside these activities, she works as a creator, favouring brands or institutions that she appreciates and whose values she shares.