“On the occasion of the launch of the FW 2022 outerwear capsule, we structured an influencer marketing campaign involving different talents for the creation of content to be declined according to one’s personality following the campaign slogan #yourwayofdoingthings.
The reel, to be made with a “”homemade”” style, had as its concept the insertion of the product within visual scenarios that belong to the daily life of the creators involved and, consequently, of the community.”