On the occasion of the Davines hair-care brand’s campaign Let’s Protect the Sea, we designed an experience in collaboration with the nonprofit organization active in protecting the seas Sea Sheperd. The guests, selected journalists and content creators, were involved in the activity of recovering some ghostnets – nets abandoned on the seabed – off the Ligurian coast. This activity provided a concrete narrative of the brand’s environmental commitment and produced extensive coverage both digital and in traditional media.

To strengthen the Davines community by enhancing its activities of transparency, sustainability and resposibility towards environmental protection, we invited a dozen talent/content creators to visit Davines Village, the company’s almost entirely energy self-sufficient headquarters in Parma, Italy. The focus of the experience was to delve into the role of EROC-the regenerative organic farming field owned by Davines in which the ingredients behind their products are grown, followed by lunch in the company’s enchanting secret garden. To cap off the day, the influencers involved in the experience had the opportunity to test Davines products firsthand, either through a short lecture on their preparation and composition or through treatments designed specifically for the needs of their hair.

For the launch of the foundation OhMyGlow of the indie beauty brand Espressoh we chose the newsstand of Piazza XXIV Maggio in Milan and the newsstand Erno in Rome. We gave temporary shops a totally new concept and image. To tell the new product to our stakeholders – journalists, Kol and influencers, we chose to produce a publication similar to a newspaper, and, consequently, the idea of supporting us for the launch at some newsstands set up for the occasion came naturally. Natural but not at all obvious, so much so that the operation has become a case history of great success and has also been replicated by several brands in the industry and not. Through media relations and digital pr activities we have narrated and documented everything on various platforms and social profiles and on national online and offline newspapers.