To celebrate the 10th anniversary of the independent jewelry brand Voodoo Jewels, we held a cocktail party at the Fondazione Sassetti in Milan followed by a placée dinner to which influencers and journalists were invited. At the same time, we presented the Voodoo 10 collection and set up a photo exhibition of streetstyle shots whose protagonists were ordinary people wearing jewelry from the new collection. Thanks to the guests’ varied interactions on social media, the evening, and consequently the new collection, had great success and visibility on social media. In addition, through media relations activities we reported and documented it in national online and offline newspapers.