“In celebration of Father’s Day, we made a careful selection of influencer-dad profiles to whom we sent the special perfume from Villhelm Parfumerie, a haute perfumery brand with New York roots whose fragrances are created in Paris, France, with renowned French perfumers Jérôme Épinette, Bertrand Duchaufour and Marc-Antoine Corticchiato.
The designed packaging, featuring Vilhelm’s iconic yellow-colored packaging emblem, was complemented by a small bottle of Americano and a specially crafted thank-you note explaining the fragrance’s features, such as whiskey and bitter orange.”