“In summer 2023, mm Studio organized a 3-day experience for some influencers and creators. The client was Lanapo, a sandal brand born in the 5 Terre-Liguria region. mm Studio proposed to welcome the talents to the brand’s homeland, allowing them to fully experience the local characteristics: from making pesto to beach restaurants.
In this specific case, there was no financial investment in influencer involvement. All content made was done organically through posts and stories. During the experience, in addition to visiting the brand’s places of origin, it was also possible to visit the two shops on site. “