mm studio

Tanto di cappellino campaign

A project designed to warm the spirits, and more. To amplify our client innocent’s “Tanto di Cappellino” campaign, we organized a guerrilla marketing activity for which we replicated the campaign’s woolen caps in a maxi version and used them to dress up the street bunting in a high-visibility area of Milan, Pta Genova – Navigli. Through media relations and digital pr activities we documented the whole thing on various social platforms and profiles and in national online and offline newspapers. The operation attracted great attention from both the public and the press, making it a successful case history for the firm and the brand.

Work: Art Direction – Production – Media Relations – Digital PR