The experiences we organized for the premium clothing brand Duvetica are all coherent with each other and in most cases tell the story of one of the brand’s fundamental pillars: the sports lifestyle. In relation to the concept of the collection to be promoted from time to time, all experiences always included a moment of sporting activity: hiking in the woods and golf on Lake Como; skiing (and aprés skii) in Courmayeur and Verbier; tennis in Tuscany. Creators were involved through a paid arrangement, and original content was placed on both the client’s various social platforms and those of the talent.

Ciao Arcade” is a fashion video game launched by Duvetica to promote the FW 21-22 collection. We organized a guerrilla projection of the game’s teaser videos on some walls in downtown Milan illuminating the night with their hypnotic fluo-pop colors. The operation attracted great attention from both the public and the press, making it a successful case history for the studio and the brand.