mm studio

Influencer experiences

The experiences we organized for the premium clothing brand Duvetica are all coherent with each other and in most cases tell the story of one of the brand’s fundamental pillars: the sports lifestyle. In relation to the concept of the collection to be promoted from time to time, all experiences always included a moment of sporting activity: hiking in the woods and golf on Lake Como; skiing (and apr├ęs skii) in Courmayeur and Verbier; tennis in Tuscany. Creators were involved through a paid arrangement, and original content was placed on both the client’s various social platforms and those of the talent.

Work: PR – Digital PR – Production

“Ciao Arcade”

Ciao Arcade” is a fashion video game launched by Duvetica to promote the FW 21-22 collection. We organized a guerrilla projection of the game’s teaser videos on some walls in downtown Milan illuminating the night with their hypnotic fluo-pop colors. The operation attracted great attention from both the public and the press, making it a successful case history for the studio and the brand.

Work: Art Direction – Production – Media Relations – Digital PR