To promote the Barberino’s barber shop chain’s new collection, Barberino x Peaky Blinders, on the occasion of the release of the latest season of the Netflix series, we devised a flash mob with costumed actors handing out specially created newspapers in which a keyword related to the series was hidden. The keyword became a discount code to be used in the salons. We also took care of the production of content that the brand then used on its social channels: we “embellished” some monuments in the MIlano area with Barberin’os products for Peaky Blinders to recreate the atmosphere of the 1920s. Finally, we were in charge of organizing an event dedicated to the brand’s clients, journalists, infleuncers and KOLs in a famous Milanese speakeasy.