Whether you spend your breaks in traffic, studying in a book, or jogging in the park, a good, healthy snack is always a must. And so it is that innocent comes to your rescue with the new Mealbridge campaign, adding 4 new smoothies to the innocent park, associated with 3 different personalities: the commuter, the sportsman and the worker/college student. For the occasion the gifts were delivered to our interlocutors in a personalised bag together with a lunchbox and an innocent-style replica of the famous magazine “Cioè”, complete with games and rebuses to discover “what smoothies are you?”.
- Innocent
Mealbridge Campaign, Paid
- paid activation
Whether you spend your breaks in traffic, studying in a book, or jogging in the park, a good, healthy snack is always a must. And so it is that innocent comes to your rescue with the new Mealbridge campaign, adding 4 new smoothies to the innocent park, associated with 3 different personalities: the commuter, the sportsman and the worker/college student. For the occasion the gifts were delivered to our interlocutors in a personalised bag together with a lunchbox and an innocent-style replica of the famous magazine “Cioè”, complete with games and rebuses to discover “what smoothies are you?”.
- Innocent
Belli Freschi
- seeding
“The objective of the Belli freschi di natura influencer campaign was to divert consumer attention to the refrigerated counter, where the freshest and healthiest products are to be found. If Muhammad doesn’t go to the fridge counter, the fridge counter goes to Muhammad! For this, we came up with a customised fridge-shaped box containing the juices and a fresh kit:
mints
self-refreshing pillowcase
eye patch to store in the fridge.”
