mm studio

Instax, Creativity is in the air

“Creativity is in the air” was the theme of the event curated for the launch of the new instax Mini Link 2 printer, where inflatables in the shape of a pink flamingo, a pool full of balls and a catering of purple sandwiches generated a beach party among the skyscrapers of Milan. Creativity, happiness and lightheartedness, which have always been protagonists in the brand’s communication, return to tell the story of a product that aims to maximize the customer experience, giving the user the chance to express himself at 360°. It was with this in mind that we created an interactive space where guests had the chance to try out the new product features while losing themselves in pure fun.

Work: Art direction – Production – PR – Digital PR