mm studio

Fujifilm Studio Art Gallery

A contemporary, white, aseptic art gallery dotted with glass cases in which printers and cameras are displayed like priceless jewels. The latest Fujifilm and Instax launch event organized by mm studio was a simple, large white space where the two brands coexisted separately enclosed in two huge boxes of colored plexiglass. Two different worlds communicating in parallel. On one side Fujifilm, serious, experienced, professional wrapped in green and red, on the other Instax, bright, playful, fun, yellow like the box that defines it. In addition, we organized, as if to act as a watershed, a photo set reminiscent of the living room of one’s own home where each guest was free to tell his or her story and be captured in a souvenir photo.

Work: Art direction – Production – PR – Digital PR