mm studio

Davines & Sea Sheperd

On the occasion of the Davines hair-care brand’s campaign Let’s Protect the Sea, we designed an experience in collaboration with the nonprofit organization active in protecting the seas Sea Sheperd. The guests, selected journalists and content creators, were involved in the activity of recovering some ghostnets – nets abandoned on the seabed – off the Ligurian coast. This activity provided a concrete narrative of the brand’s environmental commitment and produced extensive coverage both digital and in traditional media.

Work: PR – Digital PR – Production