mm studio

“Ciao Arcade”

Ciao Arcade” is a fashion video game launched by Duvetica to promote the FW 21-22 collection. We organized a guerrilla projection of the game’s teaser videos on some walls in downtown Milan illuminating the night with their hypnotic fluo-pop colors. The operation attracted great attention from both the public and the press, making it a successful case history for the studio and the brand.

Work: Art Direction – Production – Media Relations – Digital PR