On the occasion of Milan Design Week 2023, we brought to life the “Redesign your future!” project by BRITA, a leading company in drinking water treatment. In a prestigious location such as the Fondazione Catella and through the partnership with Isola Design Festival, we made the Earth’s most precious resource, water, the protagonist of a unique event that, in addition to showcasing the company’s new image and presenting all its product offerings, brought a strong message of awareness and culture to sustainability, with an eye to the needs of the market and more conscious consumers. Also among the most interesting moments of exchange were the DIDAYSTalks – Design Week Edition powered by BRITA and in collaboration with the Digital Innovation Days brand.