mm studio

Boystears Tram

We proposed to our jewelry client Lil Milan a branding campaign focused on its most iconic product: Boys Tears. A shiny, golden Boys Tears streetcar lit up the central streets of Milan for a week. The line chosen was 1, the most central and elegant, with an iconic retro look. Through digital pr activities we chronicled and documented it on various platforms and social profiles.

Work: Art Direction – Production – Digital PR