mm studio

Progetto EROC @ Davines Village

To strengthen the Davines community by enhancing its activities of transparency, sustainability and resposibility towards environmental protection, we invited a dozen talent/content creators to visit Davines Village, the company’s almost entirely energy self-sufficient headquarters in Parma, Italy. The focus of the experience was to delve into the role of EROC-the regenerative organic farming field owned by Davines in which the ingredients behind their products are grown, followed by lunch in the company’s enchanting secret garden. To cap off the day, the influencers involved in the experience had the opportunity to test Davines products firsthand, either through a short lecture on their preparation and composition or through treatments designed specifically for the needs of their hair.