“For the launch of the new instax mini link 12 camera, we thought of a seeding that would immediately convey joy and good humor; and what could be better than candy? For a moment we all became children again by making a giant candy-shaped box in which we placed both the camera and the films, then added lollipops, chupa chups and candies of all kinds.
The packaging was specially designed to evoke the playful style and pastel colors of the product.”