“The objective of the Belli freschi di natura influencer campaign was to divert consumer attention to the refrigerated counter, where the freshest and healthiest products are to be found. If Muhammad doesn’t go to the fridge counter, the fridge counter goes to Muhammad! For this, we came up with a customised fridge-shaped box containing the juices and a fresh kit:
mints
self-refreshing pillowcase
eye patch to store in the fridge.”