mm studio

Central Station Pop up and lunch

On the occasion of the opening of the indie beauty brand espressoh’s pop up store in Milan’s Central Station, we organized a lunch with journalists and influencers from the industry. The choice of location was L’Immorale, a nearby restaurant consistent with the brand’s communication and aesthetic imagery. The table setting was made with products and elements of the brand. There was a make-up station where guests could try the products with the help of selected make-up artists. Through media relations and digital pr activities we narrated and documented the whole thing on various social platforms and profiles and in national online and offline newspapers.