The experiences we organized for the premium clothing brand Duvetica are all coherent with each other and in most cases tell the story of one of the brand’s fundamental pillars: the sports lifestyle. In relation to the concept of the collection to be promoted from time to time, all experiences always included a moment of sporting activity: hiking in the woods and golf on Lake Como; skiing (and aprés skii) in Courmayeur and Verbier; tennis in Tuscany. Creators were involved through a paid arrangement, and original content was placed on both the client’s various social platforms and those of the talent.