mm studio

Grow Beautiful Campaign

“Grow Beautiful is the first global socio-environmental campaign to take climate action through the preservation of biodiversity and regenerative organic farming, and it is for this occasion that Davines has launched a limited edition tote bag in certified rain-fed cotton grown by the Khond, members of an indigenous tribe that has been farming for centuries.
This bag was the starting point for the creators involved in the activity to deepen the theme of the campaign and raise awareness among their community to support the planet with the main aim of integrating beauty and regenerative organic farming (known as ROC). “