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We think outside the box to create special projects, managing their execution from A to Z, combining attention to detail and creative spirit.

  • Tailor-made approach
  • Thinking out of the box, evaluating diversified and original options, even resorting to guerrilla marketing
  • Operational management of each step
  • Involvement of industry professionals
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Be My Guest

A project made of beautiful things, beautiful rooms, beautiful stories. In the heart of Brera, Milan’s chic-est neighbourhood, the Brera Design Apartment turns into the house of Sciuramaria (Mrs Maria), a fictional character opening her house for a month to the products of both Italian and european brands such as Lispi, La fiorellaia, Matlight Milano, Oralae, Spazio Paestum, Talea Studio e Viladecans.


Buffalo milk: the absolute protagonist of Biancamore’s pop-up store and the main ingredient of their magic skincare line. The temporary store, situated inside the crossroads that is Milan’s Central Station, was conceived to offer the clients a unique shopping experience.

Barberinos X Peaky Blinders

To celebrate the last Peaky Blinders season, Barberino’s launched a limited edition capsule collection inspired by Birmingham’s - and the world’s, really - favorite mobsters. To mark the occasion, the Barberino’s shop in Milano Isola was given a Roaring 20s makeover while the Barbers got into character by wearing the vest+flat cap signature look.

Innocent Breakfast

For the launch of their 2022’s juice campaign, Innocent set up a (petit) dejeuner sur l'herbe in the charming surroundings of the Indro Montanelli Public Gardens; the protagonists of the colourful picnic were the 100% organic juices, ideal to start the morning in the right way.

Instax Mini Link 2 Launch

“Creativity is in the air” for the launch of the FUJIFILM Instax Mini Link 2. The event was held at Milano Verticale - UNA Experiences and prompted the guests to discover their own creativity while accompanying them with a vibrant atmosphere and a breathtaking view.

Press Day 05.22

MM Studio’s best, together for May 2022 Press Day.

Duvetica Wild Projection

Realisation of night projections on the walls of the city of Milan in collaboration with We Are Jungle for the promotion of Duvetica’s videogame “CIAO ARCADE”. 

Future Vintage Festival

Thanks to Smile is Back, the 2021 Future Vintage Festival literally went live with a smile/smiling. The 12th edition of the Padua-based Festival, dedicated to the fusion of different styles and fashions, was inspired by the most iconic smile in history. A symbol of energy and rebirth, the festival/Smile is Back featured guests such as Joan Thiele, Katia Follesa and Stephanie Glitter.

We successfully handled the press office for the event.

Press Day 11.21

Pop Up Espressoh

To mark the launch of OhMyGlow, beauty brand espressoh. "pimped" the newstands in Piazza XXIV Maggio in Milan and the Edicola Erno in Rome and made them two brand new temporary shops. A real takeover of the spaces, to tell the identity of the brand and let customers test the new skin tint.

Sfilata AC9

For its Runway Debut, AC9 decided to bring on stage a contemporary version of Alice in Wonderland. The Fashion Show was thought to reflect the inspiration behind the Spring Summer 2022 collection and convey the philosophy of the brand founded and directed by Alfredo Cortese.

Shh Pop Up

For its first Milanese pop-up store, Shh styled the Via Tortona space in the brand’s signature features; 70s-inspired materials, eye-catching shades of pink, while a variety of tailor-made activities for customers, from workshops to special sales, take place in a confidential and romantic atmosphere.

Volevo dirti
che ti amo

By Sample lover

Love, the cornerstone of Sample Lover’s vision, is the protagonist of the first campaign of the brand; a visual tale of the feeling that inspires and animates Sample Lovers right from its beginning, being the brand a responsible and accessible project to gave new life to samples.

Guerrilla Innocent

A (heart)warming project for Innocent, which dressed its smoothies in bright little hats/beanies and devolved part of the proceeds to charity.